The Reality of Running a Business in 2025
The business landscape in 2025 looks different than anyone predicted just a few years ago. Business technology is evolving faster than ever, with AI-powered tools, community-driven marketing, and sustainability practices becoming essential for Alberta’s entrepreneurs. But behind the trends are real Alberta business owners finding practical ways to serve their communities better.
Let’s be honest: running a small business has never been easy. While Alberta’s higher growth is driven by home construction and energy production, the broader trade landscape remains challenging, with employers remaining cautious on hiring. Yet Alberta businesses continue to find ways forward.
The secret? Adaptation without losing identity. A Red Deer restaurant doesn’t need to become a tech company, but using online ordering tools built by Alberta’s own ResponseAI.ca developers helps them serve more customers. A Lethbridge wellness studio doesn’t need to reinvent itself, but smart scheduling software keeps clients happy and reduces no-shows.
What’s Actually Working
E-commerce sales are projected to reach $8.1 trillion globally by 2026, and Alberta’s small businesses are well-positioned to tap into this growth through AI-powered tools that create tailored customer experiences. But this doesn’t mean abandoning the personal touch that makes local businesses special.
Consider the local approach: An Edmonton bookstore hosts author events that bring the community together. A Calgary coffee roaster offers monthly bean subscriptions, creating predictable revenue while building customer loyalty. The average Canadian has 8 recurring subscriptions, and in 2025, the subscription economy is expected to grow significantly.
Community Connection Matters More Than Ever
Here’s what the data doesn’t always capture: people moving to Alberta are looking for connection. Participating in local events, sponsoring initiatives, or highlighting Alberta heritage can build trust and loyalty. When a business demonstrates commitment to its community—whether through supporting local causes or simply remembering a customer’s name—it creates something technology can’t replicate.
Small gestures make a difference. A Grande Prairie business partnering with a local charity. A Canmore shop showcasing products from Alberta makers. An Edmonton service provider sponsoring youth sports. These actions strengthen both business reputation and community fabric.
Moving Forward in 2026
Alberta’s GDP is projected to grow by 2.5 per cent in 2025 and 2.3 per cent in 2026, fueled by strong energy sector performance, emerging sectors like technology and petrochemicals, and continued interprovincial migration. This growth creates opportunity, but success requires more than just being in the right place.
The businesses thriving in 2025 share common traits: they embrace useful technology without losing their human touch, they stay connected to their communities, and they adapt to change while staying true to their values. They understand that every customer interaction matters, every review counts, and every community connection strengthens their foundation.
As we move deeper into 2025, Alberta’s business landscape will continue evolving. The winners won’t necessarily be the biggest or the most high-tech—they’ll be the ones that best serve their communities while adapting intelligently to change.