Alberta Health and Beauty Services

Alberta’s Everyday Economy — Why Health & Beauty Services Matter More Than We Realize

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Health and beauty services rarely make headlines — until they become something people depend on. A delayed dental check-up, a long-overdue hair appointment, or a therapist helping ease persistent tension can quietly transform someone’s day. These experiences may feel personal, but they’re part of a broader trend shaping how Albertans spend, care for themselves, and remain connected to their communities.

Across Calgary, Edmonton, Red Deer and other cities, health and beauty services — from hair salons and barbershops to chiropractors and medical clinics — sit at the heart of the everyday economy. They help people feel well, confident, and ready for life’s demands. And the data shows these services aren’t fringe luxuries — they’re steadily growing components of personal spending.

Spending on Personal Care and Health Is Increasing

Households across Canada are spending more on personal care services than they did just a few years ago. According to recent Statistics Canada data, average household spending on personal care reached $1,860 in 2023, an increase of over 30 % from 2021. This rise was driven in large part by higher spending on services like hair grooming, nail care, and other personal care experiences. Statistics Canada

Meanwhile, health care expenditures also grew, with dental services up over 10 % from 2021 to 2023. Statistics Canada These trends reflect a broader shift in how Canadians — including Alberta residents — prioritise routine care, preventive health, and self-maintenance.

That increase in spending isn’t happening in isolation; it aligns with larger industry growth. The Canadian personal care and beauty market is expected to expand significantly in coming years, with a projected revenue nearing US$4.85 billion in 2025 and a strong compound annual growth rate through 2030.

Routine Services Create Daily Patterns of Care

People often think of health and beauty as occasional treats — a haircut before a big event, or a massage after a tough week. But many services are part of ongoing routines that help people function better each day. Regular dental check-ups, chiropractic care, physiotherapy and fitness classes all contribute to maintaining a sense of wellbeing, not just responding to problems.

For example, chiropractic care in Alberta has historically received high consumer satisfaction ratings, with surveys showing that a large majority of patients feel they have easy access and are very satisfied with the care they receive. Dynamic Chiropractic These patterns of trust and accessibility help explain why people continue to seek out these services regularly, not just sporadically.

Personal Care Services — A Growing and Diverse Market

The market for health and beauty services is not monolithic — it includes everything from hair salons, nail salons, and beauty spas to fitness and dance studios, medical clinics and dental offices.

Industry revenue figures highlight the scale of this market. In Canada, hair, nail and skincare services alone generated nearly $5.7 billion in revenue in 2024 and are expected to keep growing as consumer demand rises. TTC Nantel

These figures reflect not just a return to pre-pandemic habits, but a broader cultural shift toward ongoing personal care. People of all ages are increasingly comfortable investing in self-care and wellness, and service providers are responding with more inclusive, varied, and personalized offerings. LinkedIn

Local Relationships Matter in Everyday Care

Health and beauty services are deeply personal — not just in the literal sense of “personal care,” but in how decisions are made. People choose providers they feel comfortable with — a stylist who remembers their preferences, a dentist they trust with family care, or a fitness instructor who helps them stay motivated through long winter months.

In Calgary and Edmonton, residents often reference local reputation and word-of-mouth before clicking on a listing — and that’s no accident. These services shape weekly routines and seasonal habits. They’re not one-off transactions; they’re part of how people plan their weekends, schedule their self-maintenance, and maintain normalcy in busy lives.

Accessibility and Digital Discovery Go Hand in Hand

Even as personal recommendations carry weight, digital discovery increasingly helps Albertans find the right provider at the right time. In urgent moments — maybe a lost filling or a last-minute appointment before an event — people turn to online listings to check location, hours, and services offered.

Accurate, up-to-date information helps residents make quicker decisions, and aligns online search behaviour with real-world care. The ongoing growth of personal care services online and offline underscores how digital tools and local expertise complement each other.

Looking Ahead to 2027: Care That Continues to Evolve

As Alberta’s population changes and preferences shift, several trends will likely shape the health and beauty landscape:

  • Preventive and routine care will continue to be prioritised as households allocate more of their budgets to wellbeing.
  • Inclusivity in services — such as rising male participation in grooming and skincare — broadens the market. LinkedIn
  • Integration of wellness and beauty (such as fitness studios paired with therapeutic care) will strengthen the linkage between physical health and personal aesthetics.

These trends point toward a future where everyday care isn’t compartmentalized, but interconnected — supporting Albertans’ health, confidence, and everyday functioning.

Everyday Care Adds Up — For People and Places

Health and beauty services are woven into the fabric of everyday life in Alberta. They help people maintain both physical wellbeing and personal confidence, shaping routines that ripple into work, family life, and community engagement.

These services aren’t just about looking good for a night out; they’re about feeling well enough to show up for life every day. And as Albertans continue to prioritize wellbeing, local providers in this sector will remain essential pillars of the everyday economy.

That’s why Alberta’s Best Business Directory focuses on helping Albertans connect with trusted local health and beauty professionals in their own communities.

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